Competitions

Contests that drive customer acquisition and engagement

Competitions and contests are powerful tools for driving customer engagement, acquiring new customers, and collecting valuable customer data.

Spaaza's Competitions solution provides all the tools you need to create, manage, and analyze engaging contests and sweepstakes that align with your brand and business goals.

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Customer acquisition

Drive new customer sign-ups and data collection through compelling competitions that incentivize participation and profile creation.

Viral marketing

Leverage social sharing and referral mechanics built into competitions to amplify reach and generate organic brand awareness.

Flexible formats

Choose from multiple competition types including random draws, instant wins, user-generated content contests, and achievement-based challenges.

Compliance built-in

Ensure your competitions follow legal requirements with built-in tools for terms acceptance, age verification, and transparent winner selection.

Random Draw Competitions

Fair and transparent prize draws

Create excitement with random draw competitions that give customers the chance to win prizes simply by participating. Spaaza's Wallet technology allows you to securely track entries and manage the entire draw process, from initial entry through winner selection and prize fulfillment.

Configure entry mechanics to align with your business goals, whether it's making a purchase, signing up for a newsletter, or completing a survey. Our platform ensures a transparent selection process with audit trails, randomization controls, and automated notifications to maintain trust and compliance.

Instant Win Campaigns

Drive immediate excitement with Lucky Shopper

Create thrilling instant win experiences that provide immediate gratification and excitement. Powered by Spaaza's Lucky Shopper technology, these campaigns deliver randomized rewards based on specific triggers, such as purchases, app interactions, or loyalty activities.

Our sophisticated algorithm ensures fair distribution of prizes while maintaining complete budget control. Configure win rates, prize values, and eligibility criteria to align with your campaign objectives, whether you're looking to drive sales of specific products, increase app usage, or reward loyal customers.

Goal-Based Competitions

Challenge customers to achieve specific targets

Create compelling competitions that reward customers for reaching specific goals or performance targets. From spending thresholds and purchase frequency to product-specific challenges, these competitions motivate customers to engage deeply with your brand to win prizes.

Our platform provides real-time progress tracking, personalized goal suggestions based on customer history, and automated notifications to keep participants engaged throughout the competition period. Tiered prize structures reward different levels of achievement, creating multiple opportunities for success.

User-Generated Content Contests

Harness customer creativity and advocacy

Tap into the power of customer creativity with contests that encourage the creation and sharing of user-generated content. From photo and video submissions to product reviews and social media posts, these competitions generate authentic brand advocacy while providing valuable marketing assets.

Our platform streamlines the entire process, from submission collection and moderation to public voting and winner selection. Integration with social media platforms amplifies reach, while built-in sharing tools help submissions go viral, extending your campaign's impact beyond the immediate participant base.

Purchase-Triggered Entries

Drive sales with purchase-based competitions

Link competition entries directly to purchase behavior to drive sales while creating exciting engagement opportunities. Configure entry rules based on spending thresholds, product categories, or specific items to align competition mechanics with your sales objectives.

Our platform seamlessly integrates with your point-of-sale and e-commerce systems, automatically tracking qualifying purchases and allocating entries. Multiple entry tiers can reward higher-value purchases with additional chances to win, incentivizing customers to increase their spending.

Analytics & Insights

Measure and optimize competition performance

Gain comprehensive insights into your competition performance with detailed analytics that track participation, engagement, and business impact. Monitor key metrics such as entry rates, social sharing, conversion rates, and ROI in real-time through intuitive dashboards.

Segment analysis helps you understand which customer groups engage most actively with your competitions, while performance comparisons across different competition types guide future strategy development. Use these insights to continuously refine your approach and maximize the business impact of your competition programs.

Ready to create engaging competitions for your customers?

Contact our team to learn how Spaaza's Competitions solution can help you drive customer engagement, acquisition, and business growth.

Contact sales Request a demo

Core

Intelligence

Incentives

Member experiences

By Community

By Program Type

By Industry

Competitions

Contests that drive customer acquisition and engagement

Customer acquisition

Viral marketing

Flexible formats

Compliance built-in

Random Draw Competitions

Fair and transparent prize draws

Instant Win Campaigns

Drive immediate excitement with Lucky Shopper

Goal-Based Competitions

Challenge customers to achieve specific targets

User-Generated Content Contests

Harness customer creativity and advocacy

Purchase-Triggered Entries

Drive sales with purchase-based competitions

Analytics & Insights

Measure and optimize competition performance

Ready to create engaging competitions for your customers?

Explore our other solutions

Customer Loyalty Programs

Staff Incentive Programs

Referral Programs

MicroPrograms

Member Pricing

Gamification

Stampcards & Collectables

Supplier Funded Campaigns

Points & Tier Programs

Fashion Retail

Grocery Retail

Garden Center Retail

Subscription E-commerce

Questions? One of our colleagues would be happy to help.